We Come From a World Where Being Wrong Costs Millions

Founded by former hedge fund and fintech leaders, ADVAN brings institutional-grade precision to real-world decision‑makers.

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How Advan Evolved

How Advan evolved

We started with one idea: measure what's actually happening in the world before it shows up in reported numbers. Here's how the platform grew.

2015–17
Phase 1

Foundation

  • Built a mobility data platform centered on accurate geofencing, panel stability, and privacy-safe aggregation across millions of devices.
  • Worked with early quantitative clients to stress-test and normalize visit signals until they behaved predictably inside production models.
  • Landed the first institutional clients using Advan foot-traffic to anticipate revenue trends before earnings releases.
What changed

A model-ready way to observe real-world activity in near-real-time instead of waiting for lagged disclosures and surveys.

2018–20
Phase 2

Productization & Coverage

  • Launched structured products; REveal, REPerspectives, and APIs, turning raw mobility into reusable, production-ready datasets.
  • Expanded to nationwide POI coverage with ~150 million mapped locations, enabling comparable foot-traffic insight across virtually any U.S. rooftop.
  • Added demographic and origin-pattern data so clients could understand not just where people go, but who they are and how far they travel.
2021–23
Phase 3

Institutional-Grade Scale

  • Released sector- and asset-level datasets purpose-built for underwriting, CMBS, and macro research across hundreds of NAICS categories.
  • Acquired and integrated SafeGraph's Patterns mobility business, strengthening coverage while preserving Advan's normalization standards.
  • Added vehicle mobility data as an independent signal to cross-validate and enhance cellphone-based foot-traffic accuracy.
2024–now
Phase 4

Integrated Intelligence

  • Built and normalized SpendView, an institution-grade transaction dataset embedded alongside mobility signals in REveal and REI.
  • Acquired the Real Estate Intelligence (REI) platform from RetailStat and integrated it with Advan mobility and SpendView for retail CRE analytics.
  • Redesigned REveal for faster exploration, deeper location context, and tighter integration with trade-area and transaction data.
Where we are now

A complete, cross-validated view of places, assets, and sectors. SpendView quantifies what converts, REI powers underwriting and site selection, REveal ties it back to the location.

What hasn't changed

01
Ground truth

Start from real-world behavior, not sentiment, not surveys, not self-reported data.

02
Methodology transparency

Document how data is collected, processed, normalized, and protected so it stands up to scrutiny.

03
Decision focus

Design for concrete decisions; investing, lending, underwriting, operations, not just dashboards.

Our difference

Financial DNA

We design systems built to support high-stakes decisions, nothing less than industry‑grade precision.

Unmatched data integrity

150M+ geofences, millions manually audited, proven performance in predicting CMBS spreads and ticker revenue trends.

Proven by institutional clients

Used by top-tier hedge funds, REITs, retail brands, and municipal planners across investment, leasing, strategy, and growth.

Our mission

To arm analysts, investors, landlords, retailers, and planners with real-time, verifiable insights into how people move, spend, and interact so they can act with clarity and speed. Better data doesn't just show trends; it changes outcomes.

Join the mission

Meet our leadership team

Grigorios Reppa

CEO

Former Global Head of Hedge Fund Sales and CDS Product Manager at MarketAxess, and COO of BQuotes; a specialist in financial data systems.

Yiannis Tsiounis Ph.D.

Executive Chairman

Founder of BQuotes (acquired by Moody’s), mathematician and cryptography expert with publications and speaker engagements at MIT and the RSA.

Meet our advisory board

Alexander Goor

Former CIO of Interactive Data, Co-President of Instinet Group, President of Inet ATS, and former Chief Strategy Officer at Datek, with experience in financial data, electronic trading, and trading technology.

George Zavaliagkos, Ph.D.

Former Amazon Alexa cloud machine learning leader, founder of Parametros Trading, and former R&D director at Nuance, with experience in natural language understanding, and finance.

Randal Winn

Founder and Managing Principal of FiveW Capital, and co-founder and former CEO of Capital IQ, with extensive experience in software, data, analytics, and technology services.

Solutions

Products

Company

Site

Contact

+1 (646) 880 6656
299 Broadway, 9th Floor, Suite 900
New York, NY 10017