Research-Grade Location Intelligence.
Decision-Ready Insights.

REI (Real Estate Intelligence) is ADVAN’s tool for Commercial Real Estate decision-makers. It combines real-time foot traffic data, tenant benchmarks, demographic overlays, and customizable mapping tools in one intuitive interface.

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Core features

Customer origin & lifestyle insights

Track exactly where visitors travel from, their demographics, and psychographics, see which other retailers share your shoppers to refine marketing and merchandising.

Precise void analysis & site selection

Run pinpoint Void Analyses, Site Selections, and White Space studies, see cannibalization risks and demographic alignment before you sign the lease.

Location performance & benchmarking

Measure each location’s traffic and conversion against competitors and co-tenants, quickly spot underperformers and growth opportunities.

Make better property decisions
with trusted intelligence

ADVAN brings Wall Street-grade precision to location analytics, helping Commercial Real Estate professionals make sharper decisions, faster.

Optimize site selection

Leverage true trade areas, store-level performance and POI datasets to prioritize sites that contain high-performing tenants and target customers within under-saturated markets.

Assess cannibalization

We measure how many of a location’s visitors are being shared with the rest of its fleet and where there are high degrees of trade area overlap.

Evaluate portfolio strength

Get up-to-date portfolio traffic to evaluate trends ahead of earnings releases and publicly available information.

Synergize tenant rosters

Rank retailers by how often they are co-tenanted with one another and compare the traffic of their co-tenanted locations to their overall fleet to affirm their synergies.

Validate acquisition opportunities

Pair market characteristics with location-level performance to help strengthen due diligence and underwriting efforts.

What you can do with REI

Market trends & migration

Overlay migration flows, income bands, and psychographics to identify growth markets.

Property
rankings

Benchmark centers and locations by traffic volume, customer profiles, or sales proxy data.

Custom
reporting

Easily generate detailed, exportable reports for stakeholders or investment committees.

Tenant performance monitoring

Understand how each tenant is performing by visit frequency, dwell time, and customer spend.

Trade area
precision

Define true trade areas based on actual visitor origin, not static radii.

Void & co-tenancy analysis

Find ideal tenant replacements using match scores based on traffic, spend, and demographic fit.

Ready for decision-ready insights that move with the market?

Share your details and we'll connect you with an ADVAN specialist to discuss your goals and walk through tenant benchmarks, truetrade areas, void and cannabilization analysis, and exportable reporting, tailored to your portfolio.

Frequently asked questions
for commercial real estate teams

ADVAN brings Wall Street-grade precision to location analytics, helping Commercial Real Estate professionals make sharper decisions, faster.

Can I upload and view my own property portfolio in REI?

Yes. You can upload your portfolio and toggle between custom and market-wide views.

Can I export the data?

Absolutely. You can generate and export branded reports with custom filters.

Is the traffic data verified?

Yes. We hand-validate our geofences and test traffic data against ground truth for accuracy.

Can I see how new tenants would impact my center?

Yes. REI provides co-tenancy match scoring and predictive uplift estimates.