The Fastest Way to Turn Locations into Decisions with REveal

REveal is ADVAN’s location analytics platform for instant, global insights on any point of interest (POI), from a single store to an entire brand portfolio. Whether you’re selecting sites, benchmarking performance, or sizing markets, REveal gives you trustworthy answers in seconds.

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Key data & metrics in REveal

Coverage

Global POIs; US depth across 150M+ rooftops and 10M ADVAN-branded POIs (8,000+ brands).

Ranking

In-brand, nationwide, or MSA.

Time windows

Flexible daily / weekly / monthly views and custom ranges.

Filters

Focus views by POI type, brand family, region, and polygon.

Outputs

Visits, visit share, rank, trend, comparisons, and report exports.

Why REveal?

Unmatched
coverage

Analyze any POI worldwide, with deep US detail across 150M+ rooftops and 10M ADVAN-branded POIs spanning 8,000+ brands.

Decision-grade
rankings

See how one location performs versus every other location of the same brand, nationwide. A powerful shortcut for expansion, consolidation, and performance reviews.

On-the-fly custom geographies

Draw any polygon (trade area, campus, event footprint, shopping district), and REveal instantly returns full analytics.

Demographic insights

Understand who your visitors are by age, income, and other key attributes, layered directly into location analytics.

Speed + simplicity

Built for PMs, real-estate teams, consultants, marketing teams, and investors. Clean interface, sensible defaults, exportable views, and shareable links.

Tenant visibility

See which tenants occupy a center or property and how they’re performing. A powerful tool for landlords, leasing teams, and investors.


What you can do with REveal

Location & portfolio analysis

  • Rank a store against its brand peers nationally
  • Benchmark foot-traffic trends against competitors and nearby substitutes
  • Roll up to brand, subsidiary or region with one click

Events, districts & non-standard sites

  • Analyze venues, campuses, districts, and pop-ups with custom geofences
  • Run before/after or event-day comparisons in seconds

Reporting, exports and sharing

  • Pull standard reports for any ADVAN-branded POI (U.S. + international)
  • Generate custom reports from your own polygons
  • Export charts or tables and share view-only links across your team

Trade area, cannibalization & white space

  • Draw custom polygons for primary trade areas or proposed sites
  • Compare side-by-side to visualize overlap and potential cannibalization
  • Scan for white-space opportunities with rankings and demographic match
  • Evaluate tenant mix in shopping centers or multi-tenant properties

Who uses REveal (and how)

Retail & restaurants

Site selection, portfolio optimization, competitor benchmarking.

Commercial real estate

Leasing narratives, co-tenancy analysis, trade-area sizing, tenant mix insights.

Buy-side & PE

Brand diligence, geo-cohorts, performance screens, and store-count theses.

Cities & municipalities

Event measurement, district health, policy impact, demographic insights, business recruitment.

How REveal is different

Breadth without the bloat

Full global POI reach plus deep U.S. granularity, no stitching multiple tools.

Ranking that
matters

In-brand, nationwide comparisons built into every location view.

Polygon-first workflow

Treat any shape as a first-class citizen, no GIS gymnastics.

Made for
action

From map to answer in ~2–3 clicks; exports and share links included.

Ready to unlock insights that move as fast as the market?

Share your details and we'll connect you with an ADVAN specialist to talk through your goals and set up a custom demo, including rankings, custom polygons, and exportable reporting tailored to your needs.

Frequently asked questions
for commercial real estate teams

What’s included in “Standard” vs “Custom” reports?


Standard reports cover ADVAN-branded POIs (US + international) and are included in base plans, except for Daily Visits, which costs 1 token. Custom reports are generated from your own polygons and use tokens.

Can I analyze locations outside the US?

Yes. REveal supports global POIs, with extensive U.S. depth across rooftops and brands.

Do I need GIS expertise to use REveal?

No. Drawing polygons and building comparisons is point-and-click.

How are privacy and compliance handled?

Data is aggregated and designed for insights at location/area level, not individual tracking.

Is there a legacy interface?

Existing customers can still access a Legacy view from within the platform via the in-app “REveal Legacy” link.

Can I download the data?

Yes. All charts and tables can be exported to CSV, making it easy to integrate into your own spreadsheets, BI tools, or internal workflows.