In today’s rapidly evolving urban landscape, civic leaders face growing pressure to make smarter decisions backed by real-world data. Whether you're planning infrastructure, attracting new businesses, or improving public services, understanding how people move and spend across your city is key.

Advan empowers municipalities with powerful foot traffic and SpendView data - giving local governments the visibility they need to plan, prioritize, and prove impact.

Why It Matters

• Precision Beyond Surveys: Advan geofences over 150MM million points of interest and observes mobility patterns across a panel that represents roughly 15% of U.S. population. This gives municipalities an up-to-date, ground-level view of how spaces are actually being used.
• Link to Economic Performance: Physical foot traffic strongly correlates with consumer spend: over 80% of retail transactions still happen in physical stores. By combining visitation and transaction trends, municipalities can make more confident economic development decisions.
• Enterprise-Grade Transparency: Built for institutional users like investment firms and real estate operators, Advan’s data is meticulously validated and fully documented - giving civic leaders the clarity and confidence to take action based on high-quality intelligence.

Five Use Cases for Civic Impact

1. Economic Development & Retail Recruitment

Use foot-traffic and cross-shopping data to identify underserved areas with untapped potential. Municipalities can present concrete visitation metrics to national retailers and service providers - strengthening their pitch and boosting the chances of bringing valued businesses into the community.

2. Zoning Decisions & Infrastructure Planning

Analyze movement patterns along key corridors, intersections, or venues to better inform decisions around crosswalks, lighting, public transit, and parking. Advan’s data helps cities prioritize the right infrastructure upgrades based on actual use—not guesswork.

3. Revitalizing Civic Spaces & Parks

Understand how and when residents engage with parks, plazas, waterfronts, and other public spaces. This enables parks departments and planning teams to allocate budgets wisely, target maintenance, and enhance programming at high-traffic times.

4. Event ROI & Grant Preparation

Quantify the impact of festivals, farmers markets, parades, or seasonal events by comparing foot traffic and local spending before and after. These insights help justify continued investment and are powerful tools for applying for state, federal, or philanthropic funding.

5. Tourism Strategy & Visitor Profiling

Identify where visitors come from, how often they return, and how long they stay. This helps shape smarter tourism marketing strategies, support destination development, and back funding proposals with hard data about visitor behavior.

How Advan Stacks Up vs. Competitors

Many providers offer general foot-traffic insights, but Advan brings institutional-grade accuracy, coverage, and flexibility to the public sector.

• High-Fidelity POI Data: With over 7 million human-validated locations, including city halls, public parks, and commercial corridors, Advan ensures pinpoint geofencing accuracy and clean visitation metrics.
• Integrated Spend Intelligence: Unlike many platforms that only show visit volume, Advan connects visits to actual consumer spending trends through SpendView® - revealing not just who comes, but what economic impact they have.
• Custom Dashboards for Civic Use: Whether your priority is tourism, infrastructure, economic development, or neighborhood revitalization, Advan provides tailored dashboards and reports to meet your city's needs.
• Transparent Methodology: Every dataset is backed by a clear, documented methodology - giving municipal leaders the confidence to present findings to councils, boards, or outside funders.

In Summary

Advan provides civic leaders with high-quality, actionable data that reveals how people move, engage, and spend across a municipality. Whether you're trying to attract new businesses, optimize public assets, or secure funding, Advan’s location intelligence platform helps you lead with clarity and confidence.

Let’s build smarter, data-driven cities - together.

Ready to explore what’s possible? Contact us for a free consultation and demo tailored to your municipality’s goals.