We love our coffee like the next person. But, with our data we can actually qualify what the “next person” actually thinks.
Starbuck’s Red Cup days are an interesting indicator of the spirit of the moment. Let’s analyze how the chain has performed in the last few years on that day.
In 2017, 2018, 2019, 2020, 2021 and 2022, daily visits during Red Cup Day jumped by -6%, 1%, 8%, 20%, 13%, 15%, respectively, compared to the daily visit average during the five weeks preceding Red Cup Day each year. In 2023, the Red Cup Day visit bump relative to the previous five-week daily average stood at 7% –- well within historical averages.
Visits between November 13 and 19 – the week of Red Cup Day – were 1.3% lower when compared to the equivalent week in 2022. But visits during the previous week – the first full week following the release of the Holiday Menu – were up 1.54% YoY, indicating the demand for the special holiday beverages is alive and kicking.
So there you have it. We’re not shaking that coffee addiction love any time soon and neither is anyone else by the looks of it!
